From zero to Global in 30 months.
New brand, collateral and website
– Uniquely designed award winning luggage
– New global brand aimed at business travellers
Alastair Callendar is a busy business traveller. One fine day he had a great idea, so he designed a clever technical luggage system (as one does), it’s specifically aimed at saving time for business travellers going through airports.
The bag carries all one needs for a two day business trip and meeting.
We created and helped successfully launch the new brand – Gate 8.
Our design references airport visual language, in doing so it seamlessly connects product and purpose. We created a system of icons and typography, these are integrated into the product, promotions and packaging.
We also created a beautifully simple front end development for the commercial website.
Alastair had a successful launch, within weeks he was in discussion with John Lewis.
Gate 8 bags are now in 30 stockists around the globe.