Practical help with brand, marketing and growth.
We help businesses solve problems, stand out and win better clients.
We use research, human AI, bespoke processes, curated imagery and targeted design to help businesses solve problems, stand out, and win better clients.
Startups
Solopreneurs
Small businesses
We helped Robert Gschiel create his own exclusive property management brand. Robert has doubled his turnover each year.
The right brand can change everything.
Creating growth
A strong brand will engage your audience.
Externally, it builds trust faster and makes the offer clearer and more engaging.
Internally, it brings focus and confidence to decision-making, so the business can concentrate on what really matters.
A strong brand has a compound effect on growth.
Research, strategy and design for businesses that want to grow.
Practical help with brand, marketing and positioning.
Start-ups
Turn a good idea into a credible business.
We will help you clarify your positioning, create a brand and build the foundations for growth.
Solopreneurs
Build a brand people trust.
We will help you align your expertise with the right audience and create a website that converts attention into clients.
Small businesses
When marketing isn’t working.
We will help you do what it takes; fix the brand, clarify the message or create new assets whatever helps to rebuild momentum.
Awards and recognition
Lucid won the Grand Prix DBA Design Effectiveness Award for a NHS campaign that changed behaviour and delivered measurable results. Colin’s career also includes D&AD nominations, additional DBA awards and a Singapore Design Award.
We work with you in three phases
Defining you and your audience.
The research stage
We move into a focused strategy session to clarify what success looks like; for you and for your customers.
We uncover what your audience truly values, why they choose you, and how you can stand apart.
This insight sets the direction for everything that follows.
This delivers:
A sharp strategic foundation that ensures your brand aligns with your personality, goals, and market.
Targeting your audience
The creative stage
With a clear brief in place, the creative work begins.
We explore and refine ideas, building a visual identity and system that communicates confidently and stands out in your space.
This delivers:
A distinctive, cohesive design system ready to enhance every touchpoint.
Talking to your audience
The build stage
We refine, finalise, and prepare everything for seamless rollout.
Your brand assets, guidelines (if needed), and core communications are packaged for easy use across print, digital, and marketing.
This delivers:
A ready-to-launch brand that saves time, removes friction, and strengthens every campaign.
Our clients
We help turn ideas, expertise and ambition into clear, credible, market-ready brands.
Working with startups solopreneurs and small businesses→
We bring clarity, coherence and human focus to complex, high-stakes brands.
Working with corporations and international brands→
Human thinking.
Accelerated by AI.
We use AI to help accelerate insights, ideas and delivery, without replacing human judgement or creativity.
The compound effect of branding
* Based on industry growth research and long-term brand ROI studies.
So imagine you have two companies A and B, both have £50,000 turnover.
A works solely upon referral, B invests in branding, marketing and also supports organic growth.
Fast forward to 10 years later…
A will have a turnover of £52,000
B will have a turnover of £650,000
Same starting point, two very different outcomes.
Carefully investing in branding and marketing is one of the most powerful investments that small business can make.
The returns far outweigh the investment.
Create more value in your business.
The conversation that starts everything.
A short, focused call to understand your business, what’s currently challenging you, and what you want to achieve.
It gives us the context needed to confirm whether we’re the right fit; and where experienced judgement (in strategy, brand, or the considered use of AI) could make the biggest difference.
This delivers:
Clarity on goals, context, and next steps; so any work begins with focus, purpose, and momentum.
Colin and his team are excellent! They put in so much effort and attention to detail. Their thorough analysis of the competitors and the market drove the strategic and creative input, delivering a great return on our investment.
We love working with him and look forward to working with him again.
George Mikhaeil
COO, More Than Muscle
