Branding for small businesses
Hi, I’m Colin and this is my company Lucid Brand.
I’m a brand strategist, creative director, writer, and illustrator.
I help startups launch and businesses grow.
Whether you’re just starting out or trying to take things to the next level, I can help you work out what makes you different, how to talk about it, how to look and sound confident and credible, and who to talk to.
Proven. Practical. Profitable.
Over the years, we’ve helped clients grow, reposition, and thrive. Sometimes quietly behind the scenes. Sometimes with results that are hard to ignore.
Brand strategy
Naming and identity
Creative direction
Brand design and expression
Website and digital
Applications and implementation
Small businesses
Startups
Solopreneurs
We won Gold and Silver DBA awards for our part in the NHS National Patient Safety Agencies CleanYourHands project
We helped the NHS save lives (and £140,000,000).
We were fortunate to work with some exceptional people, friends, and colleagues, people who value partnership. They brought insight, the spark of inspiration and a whole truckload of determination.
This is where magic happened, and together, we turned sparks of imagination into great ideas and great ideas into lasting success, and we were lucky enough to be recognised for it.
Our work
From instagram to online shop.
We developed a distinctive brand and refined e-commerce platform that embodies the essence of Gill's ceramics, delivering clarity, consistency, and space for future growth.
Gill’s ceramics are priced between £25 and £125.
We helped Robert Gschiel turn exceptional service into a sustainable business in Property Management.
We created a quietly competent brand that reflects his exacting standards and discreet approach,
Shortly after launch Robert took over the management of two other properties.
From impending disaster to a Queens Award
This was a global rebrand for the world’s leading waterproof case maker, featuring a refreshed identity, unified packaging, and strategic positioning to support their revival.
The team at Aquapac made a massive effort to turn their company around. Eighteen months later, they won a Queen’s Award for Industry.
From zero clicks to 10 new clients in the first week.
More Than Muscle had a thriving fitness business, but none of it came through their website. With a lot of hard work on both sides, we designed them a new strategic site.
In the first week of launch More Than Muscle signed 10 new clients, more than covering the cost of the design and build.
These folks are fantastic award winning trainers, they make hard work fun. If you live near Guildford, get them a shout.
Our clients
Our clients aren’t just names on a project list, they’re partners in a shared journey. We celebrate their wins as our own, and we’re driven by the challenge of helping them grow stronger, year after year. That’s why so many choose to stick with us not just for the results, but for the relationship we build along the way.
Below are some of the brands we have designed.
Colin and his team are excellent! They put in so much effort and attention to detail. Their thorough analysis of the competitors and the market drove the strategic and creative input, delivering a great return on our investment.
We love working with him and look forward to working with him again.
George Mikhaeil,
COO, More Than Muscle
Gill Balfour: Case study
More Than Muscle: Case study
How to build a brand
Provenance
This was our training ground, blue chip companies, big corporate projects, with immovable deadlines, deep thinking and the need to deliver.
Helping to save lives
The CleanYourHands campaign was rolled out to 18,000 hospital wards with 100% voluntary adoption. A behaviour-changing campaign it saved over £140,000,000 and an estimated 250 lives in its first year, and became a global blueprint for success
Wimbledon; delivered flawlessly.
For over twelve years.
we supported the All English Tennis Club on 300 projects a year across a range of divisions, we delivered strategic thinking, seamless design and zero compromise and we never missed a deadline.
Modernising the institution behind UK payments
We clarified Bacs’ position as the trusted authority behind Direct Debit and Bacs Direct Credit. Our work defined their brand architecture, created a confident identity and helped strengthen stakeholder confidence ahead of industry-wide transformation.
Impact, consistency and increased efficiency
Lindt asked us to create the key visual for Lindt Gold Bunny. We went further — developing clever, cost-saving systems and best-in-class guidelines that led to a rollout across five UK brands, it contributed to 7% uplift in sales.
Looking for a partner to help guide your brand?